Amanda Holden and Dermot O'Leary have joined Battersea Dogs & Cats Home to urge the public to adopt rescue animals.
Britain's Got Talent star Amanda, who has been a Battersea Ambassador for five years, and X Factor host Dermot, who rehomed a Battersea kitten earlier this year, encouraged those searching for a new pet to adopt a dog or cat in need.
Amanda, who owns two dogs and a cat, said her parents' Battersea dog Alfie, a Shih Tzu, has made such a difference to their lives.
She added: "My animals are such an important part of my life and I'm so proud to be an Ambassador for Battersea. I know they treat every dog and cat that comes through their gates with such love and care until it's time for them to go to a new home. I've seen first-hand the wonderful work the staff there do, and I'd always urge people to go there if they're thinking of getting a pet.
"The animal gets a second chance at a loving new home and you get a new best friend - it's the perfect deal."
Battersea, founded in 1860, helped more than 7,000 animals last year. The charity launched a major new television and advertising campaign last week to raise awareness of the unconditional care their dedicated staff and volunteers give to every dog and cat that comes through their doors - animals like Socks, the Battersea kitten Dermot O'Leary and his wife adopted earlier this year.
Dermot said: "Socks has certainly brightened up our lives - he's a little rascal but we wouldn't change anything about him.
"He makes us laugh and there's something really special about knowing you've given an animal in need a loving new home. I'd recommend rescue to anybody thinking of getting a new pet."
Battersea visited Amanda and some of their other celebrity supporters to talk to them about what makes rescue animals so special. To view the video, click HERE.
To find out more about Battersea and the dogs and cats that are looking for a second chance, visit www.battersea.org.uk.