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The Pedigree Adoption Drive

This week is the Pedigree Adoption Drive and even if you can't adopt a dog yourself, you can still get involved and help raise money to save dogs' lives. Here's more information from Pedigree:
At Pedigree we believe that every dog deserves a loving home.
Last year over 120,000 dogs were abandoned in the UK. And 7,571 of those dogs had to be put down. 
The Pedigree Adoption Drive launched in 2008. Since its launch we have raised over £1million for rescue centres up and down the country who are working tirelessly to find new and loving homes for abandoned dogs.  Last year alone, grants of almost a quarter of a million pounds were distributed to 34 rescue homes and went towards funding the vital refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.
The Idea
‘The Last Walk’ 17th-21st October 2011
Over 20 abandoned dogs are put down every day. This year, the campaign is about saving abandoned dogs from their Last Walk – the walk that sadly ends in a vet’s room where they are put down.
To generate as much support from the public as possible and to help us save more abandoned dogs from their last walks, for 1 week dog lovers everywhere are being called upon to take part in the world’s first “virtual dog walk around the web”.
Web users will be able to pick up our real dog Ripley from, Facebook (, Twitter (@wearefordogs), Ebay, MSN Hotmail, Yahoo Mail and blogs & websites.
Our virtual dog will walk across beaches, forests and parks.  These will be real websites of places where a dog would love to go on a walk. With each walk users can interact and play with Ripley and every completed walk will unlock a £1 donation from Pedigree until we hit our £100,000 target.
So there you go, you can help Pedigree save dogs' lives and raise money all without leaving your computer - could it be any easier?
Take care,
Julie xx


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